TOPIC 6

Identify tourism products and packages suitable for Muslim travellers.

Tourism products can be defined as the sum of physical and psychology satisfaction that provides to tourist during their travelling route to destination.

Types of tourism products is,

(1) Accommodation;

The accommodation of all types, restaurants, cafe and bars, transport at the destination like car rentals and taxis, and other ancillary services such as retailing, visitor information and many more. 

(2) Attractions;

The destination's environment, independently or integrated form, succour as the principal motivation for tourists.

(3) Accessibility;

Access is a subject transport infrastructure includes airports, harbours, motor ways and rail networks.

(4) Images;

Images are significant in the sense that they affect the buyer's behaviour. Tourism product images are not given to be based on the personal experience but on the information gathered from the tourist organizations and tourists who have experiences it earlier.

(5) Price;
Price is a function of the attractions and facilities provided with a range of prices according to the needs of target visitor segments.

There are many packages that suitable for Muslim travellers. Travellers can search in web under travel agency. For example, website "Halal Trip" that provides packages for Muslim travellers and the price are also affordable for those who want to book it.

TOPIC 5

1. Apply the Islamic principles of excellent hospitality service and fulfilling the needs of guest.

1. treat/hospitality
-give good service
-always be polite
2.attire
-wear proper attire when treating guest
-always cover your aurah when dealing with guest. 
3.manner
-always give a good smile
-respect the culture of the guest
4. service 
-prepared halal food and beverage. 
-prepared an accommodation based on islam

2. Practise appropriate Islamic hospitality attitude and values in dealing with colleague, guest and customer.

a. Trust
b. Responsibility
c. Teamwork
d. Sincere
e. Dedication
f. Dicipline

TOPIC 4: The Concept of Travel and Tourism From Islamic Perspective

The Concept of Travel and Tourism from Islamic Perspective.

• Travel and tourism are integral to Islamic politic, economic, legal and social policies.
• Based on Islam overview of God, man and nature, tourism is part of the ADDIN ( way of life ) and travel (PENGHIJRAHAN) is fundamental to Islam (Quran Chapter 29: verse 20).
• Life is journey in the way of God thus tourism in Islam stressed the sacred goal of submission to God's ways.

The Motivation of Travelling from Islamic Perspective.

• Spreading Islam  – The role played by Muslim missionaries in spreading Islam throughout the world causes them to travel from one destination to another destination.
• Develop economic country – Travel and tourism is to promote and sell the products of Islamic countries.
• Recognizing the customs and civilizations of other nations – Muslims do traveling to see their own culture and customs of people around the world.

The Importance of Providing Excellent Service to Guests.

• Higher visitor numbers and greater customer diversity.
• Increased sales / government revenue.
• Survival in terms of competition.
• Repeat business and customer loyalty.

-sarah-

TOPIC 3: SIGNIFICANCE OF MUSLIM TRAVELLERS IN INTERNATIONAL AND DOMESTIC TOURISM

SIGNIFICANCE OF MUSLIM TRAVELLERS IN INTERNATIONAL AND DOMESTIC TOURISM

1.        Increasing currency

Fenomena ringgit's depreciation beginning early 2017 has rebounded as the country's currency stabilized past the RM4 psychological level against the US dollar in early January. The ringgit in February rallied around RM3.88 to RM3.93, thereby giving a positive picture for Malaysia and denying allegations from various quarters that the state of the economy is in a state of danger. In general, there are various things that affect the value of the ringgit, one of which is tourism   especially in the exchange of currency. If more foreign tourists come to our country, foreign currency exchanges will actively work. When it is in operation, the value of the currency will increase in the world and it will increase the country's economy.

2.        Promote job opportunities

Ministry of  Tourism and Culture aims to double the number of tourists in 2018 compared to 17.34 million tourists in the first eight months of this year. Its secretary-general Rashidi Hasbullah said they targeted 33.1 million tourists with a total of RM118 billion from tourist receipts next year.

As the number of tourists traveling is increasing, this has indirectly provided a great deal of employment opportunities to the locals. For example, when Muslim tourists are traveling,more hotels will be built and job demand will increase.This has impacted the local population in offering them various job opportunities and thus reducing the unemployment rate in a country.

3.        Build good relationship between Muslim and non-Muslim

Because of the attitudes of Malaysian people and Islamic aggression built among Muslims in Malaysia, foreign tourists have been attracted to Muslim people in Malaysia. For example,Mat Dan an overseas person who has come to Malaysia and has been attracted to the life of the Muslim ummah in Malaysia until he has embraced Islam and was married with Muslim person.

4.        Provide space for specific tourist

There is the argument of the prophet Muhammad who has forbidden women to walk with men in a way that can cause intercourse (ikhtilat). There is a narrative of the Prophet who explained that he had seen the mix between men and women on the street and then asked the women to walk by the roads to avoid the occurrence of their tithing. These arguments clearly show that the prohibition of ikhtilat between men and women is more subtle, which may lead to slander.The above things have clearly shown that Islam forbids his people to mix between men and women who are not mahram. Because of this, many countries have created special carriages for women only.This has provided comfort and ensure safety to Muslim tourists especially women.

5.        Halal food industry

·         Islamic tourism, of which Halal food is a critical component, is a striking phenomenon yielding valuable opportunities for the tourism industry worldwide. To realise these opportunities, tourism businesses must understand the requirements of Muslim tourists and take the necessary measures to satisfy them without inconveniencing non-Muslim customers.

·         One of the example restaurant that provide Halal food is Halal Japanese Style BBQ Restaurant Naritaya. From the view point of inbound services, they focus on Halal.
Because, the number of Muslims in the world has increased every year.They have been to Malaysia to learn genuine Halal. In 2014, they opened their first shop of Japan in Tokyo. They continuously opened in Kyoto (2014) and Miyagi (2015).They hope to provide a Japanese style BBQ as "100% HALAL". It’s a concept of NARITAYA. They offered the supervision to KYOTO UMESHIN and get started project of 100% HALAL BBQ NARITAYA. KYOTO UMESHIN is very popular Japanese style BBQ restaurant to foreign customers in Kyoto. They believe that the most important thing is considering customers satisfaction and it’s a great strength of Japanese culture.

6.        Halal Certification Agencies

Malaysia is a reference to foreign countries in terms of halal standards and certification because the systems used here conform to international standards in the context of shariah, purity and security. This is enough to prove Malaysia's halal industry and Malaysia's halal compliance is recognized globally. The two-day convention is an annual program organized by JAKIM to bring halal certification bodies from across the country, which can be said to be the largest program with annual new members who have been certified with halal certification recognized by JAKIM. Six certification bodies and halal logos from Japan are among the 66 certifying bodies and overseas halal logos recognized by the Department of Islamic Development Malaysia (JAKIM) worldwide. Until now, among the recognized certification bodies and halal logos in Japan are Japan Muslim Association, Japan Halal Association (JHA), Japan Halal Unit Association (JHUA), Japan Islamic Trust (JIT), Muslim Professional Japan Association (MPJA) and Nippon Asia Halal Association (NAHA).

7.        Infrastructure improvements

·         Many destinations across the world have identified this potential and are adapting their offerings to better appeal to the Muslim travel market. One such example is Japan. In a bid to diversify its tourism industry, the Japanese Government is implementing plans to increase the availability  prayer facilities and other Muslim-friendly facilities . As a result, Muslim visitor arrivals are forecasted to hit 1 million by 2020 with a growth rate of over 18% over the next few years.

·         Other examples such as the mosque moves in Japan. The mosque can accommodate 50 pilgrims at a time.This mosque managed by Yasu Project Co.Ltd operates from a truck. Have a place to take ablution and a very comfortable prayer room. Yasu Project Executive Officer Junya Imamura was very serious in making this mosque so much that he was willing to search at the Fukuoka mosque about 2 years ago. He did this because he believed that more Muslim tourists came to Japan and some of them will stay there.

8.        The existence of various online searches

A new website for Muslim travellers, which includes a global directory of halal restaurants and dedicated city guides, was launched recently in a bid to capitalise on the growing number of Muslim tourists.The apps likes HalalTrip.com, offers a wide range of features for tourists wishing to travel in accordance with the rules of Islam.It also offers a global directory of halal restaurants, mosques and amenities useful for the Muslim tourist. There are dedicated travel and city guides to places such as Istanbul, Beijing, and Kuala Lumpur, highlighting places of interest for the Islamic visitors. Crescentrating which is one of the company that already runs a website which rates hotels, restaurants, airports and other establishments using such criteria as having halal restaurants and prayer rooms.

-sarah-

TOPIC 2 discuss opportunities for tourism in a green economy

a. Sizing and growth of the sector

1. The tourism economy represents 5% of world GDP, while it contributes to about 8% of total employment, see table 8. 
2. International tourism ranks fourth (after fuels, chemicals and automotive products) in global exports, with an industry value of US$ 1 trillion a year, accounting for 30% of the world’s exports of commercial services or 7.9% of total exports (UNWTO 2010a; World Bank 2010). 
3. Domestic tourism represents on average 62% of total tourism consumption worldwide (UNWTO 2010c). With growing developing country participation, tourism has become a major contributor to their growth. In over 150 countries, tourism is one of five top export earners, and in 60 it is the number one export. It is the main source of foreign exchange for one third of developing countries and one half of LDCs (UNCTAD 2010). 

International tourism has recovered faster than expected from the impacts of the global financial crisis and economic recession of late 2008 and 2009. International tourist arrivals were up by 6.7% in 2010 compared to 2009, with positive growth reported in all world regions. While all regions posted growth in international tourist arrivals, emerging economies remain the main drivers of this recovery. This multi-speed recovery, lower in advanced economies (+5%), faster in emerging ones (+8%), is a reflection of the broader global economic situation and is set to dominate 2011 and the foreseeable future (UNWTO 2011a).

b. Changing consumer patterns

Tourist choices are increasingly influenced by sustainability considerations. For instance, in 2007 TripAdvisor surveyed travellers worldwide and 38% said that environmentally friendly tourism is a consideration when travelling, 38% had stayed at an environmentally-friendly hotel and 9% specifically seek out such hotels, while 34% are willing to pay more to stay in environmentally friendly hotels (Pollock 2007). CEDS and TIES (2005) found that a majority of international tourists are interested in the social, cultural and environmental issues relevant to the destinations they visit and are interested in patronizing hotels that are committed to protecting the local environment, and increasingly view local environmental and social stewardship as a responsibility of the businesses they support. 

c. Maximising potential for addressing local development and poverty reduction.

TOPIC 1: Demonstrate understanding towards tourism in a green economy

Tourism in the green economy refers to tourism activities that can be maintained, or sustained, indefinitely in their social, economic, cultural, and environmental contexts which is sustainable tourism. Developing tourism sustainably is a big challenge for planners and policy makers. The task becomes all the more difficult in view of the multiple crises being faced by the world currently: recession, climate change, fuel, food and water crisis.

Specific challenges that need to be resolved through the greening of the industry include, (1) energy and greenhouse gas (GHG) emissions;
The growth of energy consumption in travel, transport, accommodation and tourism related activities and the dependency on fossil fuels, increase vulnerability and uncertainty for future business growth and translate into important implications for GHG emissions and climate change.

(2) water consumption;
In tourism and recreation, water used linked to accommodation mostly spent on guest consumption, landscape and property management and laundry activities, and to food service. While water use by tourism, on a global basis, is far less important than agriculture, industry, or urban domestic use, in some countries, as well as regionally, tourism can be the main factor in water consumption.

(3) waste management;
Waste management is another increasing and well recognized challenge in the industry. Every international tourist generates at least 1kg of solid waste per day, and up to 2 kg/person/day. Based on various sources, million international tourists are likely to have generated no less than 4.8 million of solid waste.

(4) loss of biological diversity;
There are many examples where large-scale tourism has had detrimental effects on biodiversity, including coral reefs, coastal wetlands, rainforests, arid and semi-arid ecosystems, mountainous areas.

(5) effective management of cultural heritage;
Management of cultural heritage also includes built heritage which provides sense of place and cultural reference points. Most built heritage attractions were not originally intended for tourist use must be managed to protect them from over-use, misuse and wear and tear from visitor footfall. More broadly, heritage buildings can be at risk from climate change.

quiz 2

So today we start the class around 0930 H , today we have to answer another quiz 2 which is included chapter 2. A quiz are a little bit make me confuse to answer ehehe, so after end the quiz miss give us the next presentation which is i get the topic 5 about the Islamic principles for be present in 4 October , my group members is fatin and anis.

by-SARIPAH SAHIRAH